Become less dependent on a single source of pipeline.
Corrective Growth is a growth consultancy that has helped dozens of B2B tech companies diversify their pipeline beyond paid media.
-
-
-
New List Item
Description goes here -
New List Item
Description goes here -
-
-
New List Item
Description goes here -
New List Item
Description goes here -
New List Item
Description goes here -
New List Item
Description goes here -
New List Item
Description goes here -
New List Item
Description goes here
Are you over-reliant on one channel for leads?
Are you 6-9 months into paid programs watching performance plateau while your board demands 50% more pipeline?
???
Did your marketing budget just get cut 25% but you're still on the hook for the same (or higher) pipeline targets?
???
Are you spending $40K+ per month on paid ads that delivered great results initially but now produce diminishing returns no matter how you optimize?
???
Have you tried launching "big" growth initiatives that take months to build but produce zero results?
???
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto dicta sunt explicabo.”
Erica Schneider
Founder, Duo Consulting
Most marketing leaders assume paid can carry the entire pipeline.
You hire agencies or build internal teams. They handle the execution: campaign setup, audience targeting, budget allocation, and performance reporting.
And that's great. You need that.
But when it comes time to actually hit your pipeline goals? They've got nothing for you.
Why? Because the performance marketing industry treats this like an optimization problem, not a growth problem.
So you end up with perfectly optimized campaigns that plateau after six months.
Or worse, decent lead volume but zero pipeline diversification, no systematic experimentation, and no way to scale beyond what paid can deliver—which maxes out around 60% of what you actually need.
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto dicta sunt explicabo.”
Erica Schneider
Founder, Duo Consulting
Work with us to correct your growth path.
How it works:
Meet Your Marketing Growth Consultant
Hey, I’m Liam. I work with Series A and B companies to do two things: get more out of what's already running, and build the pipeline infrastructure that doesn't collapse when one channel stops performing.
Most marketing leaders assume paid can carry the entire pipeline.
It can't. And at some point, you're going to find that out the hard way.
Paid maxes out around 60% of your pipeline. Maybe 70% if you're lucky. The math just doesn't work past that point.
So where's the other 30-40% supposed to come from?
That's the question most marketing teams can't answer…
-
They're too busy optimizing campaigns that have already hit diminishing returns.
The goal isn't to abandon paid. It's to stop being dependent on it.
When you've actually done marketing, you become less reliant on single points of failure.
If you're 6-12 months from your next raise and your entire pipeline strategy is "hope LinkedIn keeps working," we should talk.
Frequently Asked Questions
-
Description text goes here
-
Description text goes here
-
Description text goes here
-
Description text goes here
-
Description text goes here
-
Description text goes here